OPC, Emerson and the Web 2.0 World
Monday, September 29th, 2008Jim Cahill has a couple of post at his Emerson Process Experts blog on Web 2.0 and social media. Jim was presenting on using the ‘next generation’ marketing at the ISA Sales and Marketing Summit and this week at Emerson Exchange. These trade shows/user group events are the more ‘traditional’ type of marketing venues for Industrial Automation. I know MatrikonOPC has folks attending both shows (hope your having fun at Emerson Exchange Booth #85, Manny!) and I will be presenting at the OPC User Group in Barcelona and at the OPC DevCon 2008 in Munich later this month. Of course the advantages and potential reach of so-called Web 2.0 avenues like blogs, Twitter, podcasting, animation spots, and social media sites like Facebook and Plaxo are rapidly making headway in the Automation world.
So what does all this Web 2.0 hype mean for OPC and its users? Well, the obvious things would be ease of information access using blogs like this one, RSS feeds and e-magazines. (BTW: For readers in Western Canada ProcessWest magazine now features an OPC standards column.) I’m not sure if or where it fits in the Web 2.0 hierarchy but on-line shopping carts definitely make life faster and easier for those looking for quick OPC solutions. As life gets faster and busier and more and more professionals join the ranks of the iPod/Blackberry Nation getting the message out and providing convenient access to information becomes increasing more important.
As connectivity increases I can’t help but wonder how Industrial Automation and Control and the wireless reach of Web 2.0 applications will mesh. Certainly OPC is already moving down that road. Applications like OPC Messenger that leverage the OPC A&E specification and e-mail/pager systems increase the reach of process control data. As OPC UA continues to roll out, it will be very interesting to see what the future holds. Intranet level Facebook type applications? I can see it now… “The AP Tower is feeling slightly flooded today” “The CatCracker feels 23% under utilized due to high sulfur content in the crude feed flow” “John Smith invites you to join the Site Energy Optimization group”. With the instant access and reach of social media and the connectivity power of OPC, is it really that far fetched?
I’m an Engineer and computer programmer which makes me an uber-geek in some circles. On the other hand I don’t own a Tivo or Blackberry which makes me a Luddite in others. What about you? What role do websites, RSS feeds, blogs, or ‘connected’ applications play in your world? What about your industrial automation applications? Which aspect rules your connectivity applications? Legacy compatibility, Security or Connectivity?








